Alyssa Homan
Senior Art Director / Team Lead
Digital, Social Media, Presentations, and Print
As a dedicated and compassionate leader, I bring over 15 years of proven success in enhancing brand identities by delivering compelling visual content. My approach involves coaching multifaceted design teams and cultivating workplace environments, prioritizing creativity, diversity, and collaboration. I’m a process-oriented professional, combining creative skills and a results-focused approach with servant leadership to enhance brand development and consumer marketing. An effective communicator and mentor, I lead design teams to excellence, inspiring content that connects with audiences, merging commercial goals with creative innovation.
Professional Experience
EL POLLO LOCO – Costa Mesa, CA
Senior Creative, Marketing, 2024-2026
I was hired to stand up internal creative team. I have established internal routing processes through Asana, brought in a DAM system, brought the majority of work in-house. I’m the point-of-contact for agency relationships for higher level campaigns and paid media, and manage contractor relationships for overflow work. In conjunction with the Director of Creative Strategy, I’m responsible for creating and maintaining the new brand refresh look and feel on all creative including menu design, merchandising/POP, franchise assets, LTO Campaigns, photoshoots, social, and internal communications. I am responsible for art directing all creative including photoshoots and store development assets.
Selected Achievements:
Established the first internal creative team at El Pollo Loco. Instituted an Asana process, new meeting processes, researched and brought in a DAM system, while managing an internal designer and an external contractor.
BLIZZARD ENTERTAINMENT – Irvine, CA
Senior Art Director, Marketing, 2022 to 2024
I provided visionary leadership and strategic guidance to the graphic design team responsible for the Overwatch and Overwatch League and the Call of Duty League. Renowned for meeting tight deadlines, I was a trusted advisor and collaborative problem-solver to the Creative Director, marketing teams, and game development units. My oversight encompassed the creation of assets across various channels, including first-party platforms, live events, in-game content, digital products, e-commerce, and social media. I also meticulously reviewed and authorized motion graphics and video content, both internally produced and those developed by external agencies.
Selected Achievements:
I spearheaded the creation of Overwatch 2’s innovative brand identity and live-service content, significantly enhancing user growth and setting industry benchmarks.
During the Creative Director’s absence, I led the creative direction for the Overwatch and Call of Duty Leagues, ensuring continuity and design quality while enhancing partnerships and our market position and maintained a key leadership role upon their return highlighting my innovation in esports branding.
I played a crucial role in creating impactful presentations for Blizzard’s C-suite and aligning these with Microsoft’s vision during the merger, enhancing the Blizzard-Microsoft strategic partnership and ensuring unified messaging.
ACTIVISION PUBLISHING – Santa Monica, CA
Art Director, 2018 to 2022
Graphic Designer, 2016-2018
I led a graphic design team in transforming creative concepts into concrete artistic visions and digital assets for prominent franchises, overseeing the establishment and enhancing brand standards for Activision Publishing and Activision Blizzard. My role involved extensive collaboration with cross-functional teams, providing guidance on creative and marketing strategies. Additionally, I championed a supportive workplace culture for former military personnel, fulfilling my duties as Co-Chair of the Global Veterans Employee Network, underscoring my commitment to diversity and inclusion within the professional environment. As Art Director, I led branding and design for internal communications, enhancing quality and engagement. I collaborated with cross-functional teams and senior leadership to redefine brand values and established an Internal Design team, improving workflows and output quality. My innovative design solutions prompted team expansion due to a triple increase in asset requests, showcasing my leadership in driving impactful design strategies.
Selected Achievements:
I doubled social engagement and boosted digital presence for titles like Crash Bandicoot and Call of Duty Mobile through innovative campaign concepts, strengthening audience connections.
I was key in evolving the branding and visual identity of Crash Bandicoot 4 and Call of Duty Mobile, creating cost-effective yet creative content through collaboration with external agencies.
C-level executives commended my creative leadership, especially in enhancing the design of the 2020 Environmental, Social, and Governance Report and Proxy Statement, highlighting my dedication to quality and impactful design solutions.
In partnership with executive leadership, I crafted and updated Activision and Activision Blizzard style guides, establishing myself as the go-to expert on all brand-related issues.
Additional Experience
Fabricator (2024-Present) | R/D Record Cabinets, Los Angeles, CA
Security Guard (2026-Present) | CSC (Contemporary Services Corporation), Orange County, CA
Security Guard (2026) | The Renaissance Pleasure Faire, Irwindale, CA
Build Crew (2026) | The Renaissance Pleasure Faire, Irwindale, CA
Presentation Specialist | Graphic Designer (2013 to 2016) | Edelman, Los Angeles, CA
Implementation Designer (2012 to 2013) | McGraw-Hill Education, Columbus, OH
Associate Art Director (2010 to 2013) | The Ryan Partnership, Columbus, OH
Education
B.F.A., Advertising & Graphic Design, 2010
Minor in Copywriting
Columbus College of Art & Design
Toolbox
Adobe CC
InDesign
llustrator
Photoshop
After Effects
Keynote
PowerPoint
Google Slides
Figma
Guard Card